InterContinental Hotels Group (IHG), which announced a new midscale brand in June, has named the brand Avid Hotels and said the first one will open in early 2019.

Avid Hotels will be sold as a franchise brand and its properties will be designed to have about 100 rooms and require about 1.5 acres. The brand's average daily rate will be $10 to $15 less than Holiday Inn Express, said IHG. Holiday Inn Express' U.S. properties had an average daily rate of $112 a night last year.

The hotels will offer complimentary breakfast and WiFi that will be "the fastest speed in the industry."

More than 150 owners of current IHG hotels have expressed interest in developing Avid properties, IHG said. Avid rooms will average about 250 square feet.

IHG's currently has one midscale brand: extended-stay chain Candlewood Suites. Holiday Inn and Holiday Inn Express are classified as upper-midscale.

IHG made its June announcement of its new midscale brand about a month after Hilton opened its first Tru by Hilton midscale hotel in Oklahoma City. Tru hotels also are being designed in the 100-room range, with daily rates at about $95.

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