Loews Hotels & Co. and Omni Hotels & Resorts have forged a new sales and marketing alliance.
Under the partnership, both brands will showcase the other's properties across their respective booking channels, with a focus on increasing distribution in markets where Loews and Omni have no overlap.
For example, Omni's platforms will display hotels like the Loews Miami Beach Hotel or Loews Regency New York Hotel, while Loews' platforms will include properties such as the Omni Mount Washington Resort in Bretton Woods, N.H., or the Omni Amelia Island Resort in Amelia Island, Fla.
Reservations for both brands' offerings are bookable directly online or via phone.
"As we continue to emerge from the Covid-19 crisis, we must find new, strategic ways to market our hotels and resorts," said Omni Hotels & Resorts president Peter Strebel in a statement. "Partnering with a like-minded brand such as Loews Hotels & Co. is a thoughtful and unique way to offer our guests, and theirs, wider distribution."
Each brand will continue to maintain their own visual identity and marketing, as well as separate loyalty programming, pricing and availability.