The James luxury-boutique brand will reflag the Carlton Hotel in New York after the Flatiron District property is upgraded this summer.

The James New York NoMad will have 344 rooms, including 28 suites, and will feature a food and beverage program headed by LDV Hospitality, whose restaurant brands include American Cut and Scarpetta. The hotel will remain open during its transformation.

Located at East 29th Street and Madison Avenue, the Beaux Arts-designed hotel, which is currently part of Marriott International's Autograph Collection, opened in 1904 as Hotel Seville.

Hotel operator Denihan Hospitality also runs the James New York SoHo and will open a James hotel in West Hollywood, Calif., in May.


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