Outrigger Hotels and Resorts will renovate and rebrand Hawaii's iconic Waikiki Beachcomber, which currently flies the Holiday Inn flag.

The 496-room hotel, which is already owned and managed by Outrigger, will be renamed the Waikiki Beachcomber by Outrigger next February. The property, which opened in 1970, will receive $25 million in renovations to its rooms, pool deck and public spaces to improve it to the upscale sector from upper-midscale.

The hotel will play up its Hawaiian heritage by integrating touches such as carved wood, rope art and blue hues to invoke the Pacific Ocean.

The hotel's showroom was known for singer Don Ho's performances during the 1970s, and was known as Jimmy Buffett's at the Beachcomber from 2009 until last year, when it reopened under the Maui Brewing Co. chain of restaurants.

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