Preferred Hotels & Resorts has debuted a portal for travel advisors that consolidates booking capabilities, commission management and other workflows for its collection of 600-plus independent hotels into a unified platform.
The portal enables advisors to find hotels; book and track reservations; check on their commissions; access offers and promotions; and craft personalized content, including customized booking confirmations.
An analytics dashboard called My Insights offers advisors the ability to track performance metrics such as statistics related to active and past reservations, total revenue and total room nights booked.
For advisors in the invitation-only Preferred Platinum program, the portal includes exclusive features such as a dedicated search page for Preferred Platinum properties and automatic access to Preferred Platinum rates. Another new Preferred Platinum tool is called Small Social Group Requests, which provides immediate confirmation for bookings of up to 15 rooms at participating properties without the need for a group contract. Small Social Group Requests is managed through Preferred's VIP Desk and is accessible through the portal.
Prior to the portal's launch, travel advisors accessed Preferred property information through multiple channels, including GDSs, the Preferred website, special program pages and Preferred Platinum call centers and VIP desk, all of which remain available alongside the new Travel Advisor Portal.
"We are proud to present this exciting new tool, which underscores our commitment to supporting the travel advisor community and enhancing their ability to provide the most unique and unforgettable travel experiences to their clients," Cheryl Williams, Preferred Travel Group's chief revenue officer, said of the advisor portal. She added that Preferred expected the platform would streamline advisors' workflow, "making it easier to do business with us."
Preferred Hotels & Resorts parent company Preferred Travel Group also operates the Beyond Green, Historic Hotels of America and Historic Hotels Worldwide hospitality networks.