Accor's ALL -- Accor Live Limitless loyalty program has brought on actress and producer Priyanka Chopra Jonas to star in its latest digital campaign.
Centered on the theme of vacation planning, the campaign features the tagline "It's ALL Possible" and is set to run through Sept. 7.
The campaign's video spot, which was filmed by the rooftop pool at the Fairmont Century Plaza in Los Angeles, showcases Chopra Jonas' idea of a "blockbuster" trip and draws parallels between designing a perfect vacation and being the star in a Hollywood movie.
According to Accor, the video is intended to encourage people to "dream bigger" during the vacation planning process.
The campaign also includes the launch of a microsite, ExperienceALL.com, which features bonus content with Chopra Jonas, special offers and vacation ideas.
The "It's ALL Possible" initiative will also promote Accor's summer savings offer, which enables guests to benefit from larger discounts the longer they stay at participating Accor hotels in the Fairmont, Sofitel, Swissotel, MGallery, Pullman, Novotel and Ibis brands across North and Central America.