Hilton will add the Biltmore Mayfair in London to its
high-end LXR Hotels & Resorts portfolio of independent hotels.
The property is the former Millennium Hotel London Mayfair, which
has been closed for a multimillion-dollar redevelopment since July. A spring reopening
The Biltmore Mayfair will be Hilton's second LXR hotel, joining
Habtoor Palace, a 234-room luxury hotel in Dubai.
Located on Mayfair's Grosvenor Square, the Biltmore Mayfair
will feature 257 guestrooms and 51 suites designed by London design firm
Hilton debuted its LXR Hotels & Resorts portfolio last
year, billing it as a "luxury collection brand." The move marked a
revival of the LXR name, which was first launched by Blackstone Group in 2005.
Blackstone's iteration of the concept, LXR Luxury Resorts, was used to rebrand
properties the investment firm had acquired via its purchase of Wyndham
International earlier that year.
Following Blackstone's acquisition of Hilton in 2007,
however, the LXR Luxury Resorts brand was scrapped, with Blackstone opting to
rename many LXR properties under Hilton's Waldorf-Astoria and Conrad flags.
According to Hilton, the current LXR portfolio is designed
to showcase independent hotels that promise an "unrivaled commitment to
personalized attention" and a locally immersive experience.