Resorts World Las Vegas has assembled a star-studded lineup for its inaugural ad campaign, tapping music artists Celine Dion, Carrie Underwood, Katy Perry, Luke Bryan, Tisto and Zedd to promote the property's June 24 debut.
Titled "Stay Fabulous," the campaign is anchored by a short film, which follows a couple as they embark on a fantasy journey through Resorts World Las Vegas and encounter various celebrities.
The film utilizes virtual reality and CGI elements, creating special effects that "blur the line between the physical and digital worlds," according to the resort.
The spot will run on television in select markets during the Academy Awards as well as online and across streaming service platforms.
Located on the Las Vegas Strip, the Resorts World Las Vegas megacomplex will comprise three Hilton-flagged hotels and over 3,500 guestrooms as well as amenities like a 117,000-square-foot casino, more than 40 food and beverage concepts and a 5.5-acre pool complex.
Developer Genting Group's $4.3 billion Resorts World Las Vegas is the first new ground-up Strip resort in more than a decade.