Sabre is working with Accor on the development of what the
distribution company is calling a “full-service property management capability.”
Sabre says the existing functionality from its central
reservation and limited-service property management system will combine within
a new cloud-based, flexible platform for all hotels across all geographies.
As part of the development, France-based Accor will adopt
Sabre’s Synxis reservation system as well as the new platform across its
brands.
Sabre CEO Sean Menke says the company is developing
technology that it knows customers want and need.
“Once developed, this offering will power a new generation
of retailing, distribution and fulfillment solutions that will enable hotels to
drive revenue growth beyond traditional sources and offer unique personalized
services to their guests around the world,” Menke said.
A statement on the partnership says it’s part of Accor’s
long-term strategy to invest in technology that drives efficiency, savings and
flexibility for hotel owners.
Accor CEO Sebastien Bazin said, “Partners like Sabre are
essential to helping us effectively leverage existing and new technology to
further accelerate our net supply growth and lower costs for our hotel owners
as well as for the group.”
Sabre also hopes that the combined reservation and property
management platform will open it up to larger hotel groups, many of which have
used the same technology for decades.
Amadeus announced its own big move in hospitality back in
2015 when it signed up InterContinental Hotels Group as its initial partner for
its Guest Reservation System. The GRS was developed to enable hotels to offer
and sell rooms in a more flexible way, taking advantage of different
attributes.
IHG announced about a year ago that the GRS had been
developed across its portfolio and that it was entering phase two of the
project, which is the development and piloting of attribute pricing.
Amadeus announced it was acquiring TravelClick for $1.52
billion in August 2018, a move it said would speed up its expansion in
hospitality.
In a recent earnings call, Amadeus CEO Luis Maroto said
TravelClick’s reservation system capabilities for medium and independent hotels
were helping drive business.
Marriott has talked of a new reservations system in recent
months, but Maroto declined to comment on whether a Marriott deal for elements
of TravelClick technology was helping discussions.
Sabre Hospitality has also talked recently about improving
its retailing technology for hotels by enabling them to promote experiences and
other ancillary services via their websites as well as offer rooms based on
attributes.
Last March, the company unveiled its Intelligent Retailing
Platform, saying it would be ready later in 2019.
At the time, Sabre described the platform as the next
evolution of its hotel reservations system, adding that it would become the “brain”
of its hospitality offering.
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Source: PhocusWire