Sheraton rolls out its 'new vision' at six properties

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The new "Public Square" lobby at the Sheraton Phoenix Downtown features flexible, tech-enabled Studio areas, at right, which can be used for small meetings or private dining experiences.
The new "Public Square" lobby at the Sheraton Phoenix Downtown features flexible, tech-enabled Studio areas, at right, which can be used for small meetings or private dining experiences.

Marriott International's Sheraton flag is unveiling a fresh look at six of its global properties, an image the brand said embodies the portfolio's "new vision" moving forward.

Five hotels have received the revamp: the Sheraton Phoenix Downtown, Sheraton Denver Downtown, Sheraton Tel Aviv, Sheraton Grand Dubai and the Sheraton Guangzhou in China. In addition to those properties, the Sheraton Mianyang in China will also sport the new look when it opens in June.

Each property has received myriad updates, including a reimagined "Public Square" lobby design, which Sheraton describes as the "heart of the Sheraton experience." The new lobbies feature elements like a communal table designed to serve as a shared workspace as well as flexible, tech-enabled Studio areas, which are enclosed in glass and can be used for small meetings or private dining experiences.

Also central to the refreshed lobby experience is the introduction of Coffee Bar Bar, a new food-and-beverage concept that is "part bar, part coffee bar, part market."

One of the refreshed guestrooms at the Sheraton Tel Aviv.
One of the refreshed guestrooms at the Sheraton Tel Aviv.

Other highlights include modernized guestrooms, which are outfitted with residential-style finishes and amenities like height-adjustable work tables and updated bathrooms with walk-in showers.

The 84-year-old Sheraton flag first embarked on its comprehensive, multiyear revamp project in 2018. In 2019, it rolled out a new logo and released details about its enhanced Sheraton Club Lounge concept.

The brand plans to continue rolling out its redesign across the Sheraton portfolio, with renovations at hotels in Nashville; Toronto; Nice, France; Kiev, Ukraine; and Xi'an, China, slated to be completed this year.

Sheraton currently has 446 hotels in 74 countries.

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