The highly anticipated Shinola Hotel in Detroit opened its
doors earlier this week.
Built in partnership by Detroit-based watchmaker Shinola and
Detroit real estate firm Bedrock, the 129-room boutique property is located in
the city's Woodward Avenue shopping district. It is the Shinola brand's first
hotel.
The hotel is housed within a mix of newly-constructed and
historic buildings, including a former department store. Rooms are outfitted
with Shinola products made exclusively for the property, including a desk
clock, striped alpaca throw blanket and signature hotel candle.
The Shinola Hotel's lobby. Photo Credit: Nicole Franzen
Some of the hotel's food and beverage venues, which are led
by chef Andrew Carmellini of New York's NoHo Hospitality Group, are up and
running. They include Evening Bar, billed as a "classic American bar"
serving seasonally crafted cocktails, and San Morello, an Italian restaurant
with a focus on wood-fired dishes, pizzas and house-made pastas.
Two additional bar and restaurant offerings -- The Brakeman
beer hall and fried chicken eatery Penny Red's -- are slated to open soon. The
Brakeman will showcase rotating drafts of craft beer from the Midwest, while
Penny Red's will serve buckets of fried chicken alongside honey-butter biscuits
and local farmstand-inspired sides.
The Shinola Hotel is the first for the Shinola watch and leather goods brand. Photo Credit: Nicole Franzen
Other amenities include event space and a retail component,
comprising outposts of brands like clothing company Madewell, Le Labo
fragrances and local Detroit upstarts like clothing store Good Neighbor and
organic juice maker Drought.
Rates at the Shinola start at $195 per night.