Shinola Hotel opens in Detroit

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Guestrooms are outfitted with Shinola products made exclusively for the hotel.
Guestrooms are outfitted with Shinola products made exclusively for the hotel. Photo Credit: Nicole Franzen

The highly anticipated Shinola Hotel in Detroit opened its doors earlier this week.  

Built in partnership by Detroit-based watchmaker Shinola and Detroit real estate firm Bedrock, the 129-room boutique property is located in the city's Woodward Avenue shopping district. It is the Shinola brand's first hotel.

The hotel is housed within a mix of newly-constructed and historic buildings, including a former department store. Rooms are outfitted with Shinola products made exclusively for the property, including a desk clock, striped alpaca throw blanket and signature hotel candle.

The Shinola Hotel's lobby.
The Shinola Hotel's lobby. Photo Credit: Nicole Franzen

Some of the hotel's food and beverage venues, which are led by chef Andrew Carmellini of New York's NoHo Hospitality Group, are up and running. They include Evening Bar, billed as a "classic American bar" serving seasonally crafted cocktails, and San Morello, an Italian restaurant with a focus on wood-fired dishes, pizzas and house-made pastas. 

Two additional bar and restaurant offerings -- The Brakeman beer hall and fried chicken eatery Penny Red's -- are slated to open soon. The Brakeman will showcase rotating drafts of craft beer from the Midwest, while Penny Red's will serve buckets of fried chicken alongside honey-butter biscuits and local farmstand-inspired sides.

The Shinola Hotel is the first for the Shinola watch and leather goods brand.
The Shinola Hotel is the first for the Shinola watch and leather goods brand. Photo Credit: Nicole Franzen

Other amenities include event space and a retail component, comprising outposts of brands like clothing company Madewell, Le Labo fragrances and local Detroit upstarts like clothing store Good Neighbor and organic juice maker Drought.  

Rates at the Shinola start at $195 per night.

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