Travel + Leisure Co. -- formerly known as Wyndham Destinations, which acquired the Travel + Leisure brand for $100 million in January -- has launched a new online booking platform as part of the company's rebrand.
Called BookTandL.com, the platform allows travelers to research and book trips in one online destination, leveraging Travel + Leisure content throughout the shopping journey.
The first iteration of BookTandL.com launches today -- coinciding with Travel + Leisure Co.'s debut on the New York Stock Exchange -- and is part of a new suite of branded products and services coming out of the company's new Travel + Leisure Group business unit.
In the coming months, BookTandL.com will add new services and features to make Travel + Leisure content more accessible and easier to book online. Currently, travelers can book hotels, activities, car rentals, flights or bundles via the site.
The platform will also lay the foundation for the launch of a new Travel + Leisure subscription travel club that will offer exclusive benefits and perks such as special amenities at stays at featured properties. The subscription travel club is set to debut this summer.
"There is tremendous pent-up demand for travel and, as the only travel company that has the ability to harness the incredible content from one of the most trusted brands in travel, we are creating a place to satisfy that demand," says Michael Brown, president and CEO of Travel + Leisure Co. "We look forward to the next bold step in our company's future as we continue putting the world on vacation."
BookTandL.com will be led by Noah Brodsky, who has been named president of Travel + Leisure Group in addition to his role as chief brand officer.
Brodsky says the platform is powered by a "secret sauce" of a "blend of inspirational content from Travel + Leisure, proprietary technology from [Wyndham Destinations'] acquisition of ARN and a mix of direct and indirect supplier relationships."
Travel + Leisure Co. has a portfolio of nearly 20 resort, travel club and lifestyle travel brands. With the acquisition, Travel + Leisure Co. maintains its current portfolio of brands and products, with Wyndham Destinations now serving as the umbrella brand for its vacation ownership resorts.