French hospitality giant Accor is making its Las Vegas debut, signing a franchise deal to bring the 2,884-room TI-Treasure Island Las Vegas Hotel & Casino under its Handwritten Collection brand.
Under the franchise partnership, Treasure Island will have access to Accor's global distribution network and its ALL loyalty program, which currently has more than 100 million members worldwide. According to Accor, the property will retain signature amenities like complimentary valet and self-parking services.
Accor debuted its Handwritten Collection soft brand, which plays in the
midscale space, in 2023. The collection currently has 25 hotels, with
Treasure Island marking the brand's second U.S. property, following the
signing of the Hotel Stratford in San Francisco last year.
Accor will not operate the property, and it wasn't immediately clear who the operator would be.
The Las Vegas Strip resort features 10 dining venues, eight bars and lounges and 90,000 square feet of casino space and is also home to the long-running Cirque du Soleil show Mystere. The hotel, which recently completed a multimillion-dollar renovation, connects directly to Fashion Show Las Vegas mall.
"Treasure Island has long held a special place in the story of Las Vegas, and I am certain that Accor and Handwritten Collection will further enrich its legacy and attract new generations of guests and visitors," said Treasure Island owner Phil Ruffin in a statement.
CORRECTION: An earlier version of this report incorrectly stated that Accor would operate TI-Treasure Island as part of the deal to bring it into the Handwritten Collection brand.