Expedia Group's VRBO has undergone a brand refresh,
concurrently unveiling a new logo.
The vacation rental platform has traded in its original
all-caps acronym -- which stands for Vacation Rentals By Owner -- and replaced
it with Vrbo (VER-boh). The company said it is "officially embracing how
travelers and vacation rental owners have pronounced our name for years."
The rebranding will be supported by a national TV and
digital ad push, scheduled to begin running across the U.S. on April 15. The ad
will depict three groups of families and friends being perfectly matched with
vacation homes that fit their needs.
Additionally, Vrbo has launched a feature called Trip
Boards, designed to create a more collaborative vacation rental planning
experience for families and groups of friends. The tool lets users save
properties to a Trip Board, which can then be shared with others, enabling them
to vote for and comment on favorite rental options.