Norwegian expedition cruise line HX has joined the U.S. Tour Operators Association, bringing the number of active USTOA members to an even 50.
HX (formerly Hurtigruten Expeditions) operates a fleet of five ships, sailing expedition cruises to over 250 destinations. It has a U.S. office in Seattle.
Steve Smotrys, HX managing director and senior vice president of commercial operations for the Americas, said the company is focused on supporting tour operators and trade partners, and has tailored its expedition products to meet the needs of American travelers.
"As USTOA members, we look forward to building even stronger relationships with North America travel advisors," Smotrys said.
USTOA president and CEO Terry Dale said, "USTOA is committed to fostering sustainability in tourism, and HX's expertise and passion for responsible travel strongly align with our association's vision."