Tour operators on Thursday reported that they are continuing with their England itineraries as planned and did not experience any immediate drop in bookings after the attack in London on Wednesday.

"As with Paris and Brussels before, there may be some who will either think twice, or cancel their trips to London. But so far, this morning, the bookings for our England tour are unchanged," stated Greg Geronemus, co-CEO of New York-based SmarTours.

As for the Globus family of brands, the company had 69 travelers in London at the time of the incident and all are safe and sound, according to the company.

"Evening theater excursions went off as planned and our tour and vacation schedules were not affected," said Steve Born, Globus' senior vice president of marketing.

Born said the company's reservation team reported that call volumes and bookings were not negatively impacted one day after the attack.

"That tells me once again how resilient and informed travelers of today are in not generalizing one incident to the point that it alters their plans. We'll keep a close eye on this in the coming days, but our initial sense is that, just like Londoners themselves, we will carry on," said Born. 

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