Sabre Holdings to phase out Jurni consortium

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LAS VEGAS -- Sabre Holdings is consolidating two of its units, the agency consortium Jurni Network and TRAMS Marketing Advantage, to create a division called TRAMS Marketing Alliance.

TRAMS, better known as the vendor of the eponymous accounting system and the ClientBase CRM product, two years ago introduced TRAMS Marketing Advantage, an e-mail marketing tool now used by about 1,700 agency subscribers, according to TRAMS President Lee Rosen.

Subscribers place customer data in a single database for large, targeted-marketing campaigns, in cooperation with industry suppliers, in much the same way members of several trade groups attempt to harness their customer profiles for targeted-marketing purposes.

Meanwhile, Scott Koepf, general manager of Jurni Network, said that Jurni had assumed a stronger marketing focus. Since TRAMS already has an electronic marketing tool, it was decided the entities should be merged, he said.

The effect will be to phase out the operation of Jurni as an agency consortium by the end of this year and convert its members into subscribers to the services of the new TRAMS Marketing Alliance.

Koepf said he did not expect all 300 Jurni members to make the switch to TRAMS Marketing Alliance because not all are TRAMS Marketing Advantage users.

To contact the reporter who wrote this article, send e-mail to Nadine Godwin at [email protected].

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