Host agency Travel Planners International (No. 35 on Travel Weekly's Power List) in January is forming a luxury division called Luxe House that will be limited to 50 travel advisors in the division's first year.
TPI said it will create educational programs, events, partnerships and fam trips for members, who will be able to connect with each other to share ideas and best practices. A majority of members' sales must be luxury products.
Luxe House will be headed by Bre Cash, a former employee who has returned to TPI to launch the luxury division.
Cash previously oversaw TPI’s events division and left in 2019 for custom events company Play with a Purpose.
Applications for Luxe House open on Nov. 17 and close at the end of the month. For more information, email [email protected].
TPI president and chief marketing officer Jenn Lee said Luxe House will "equip advisors with access and insight to lead in a competitive market."