Luxury travel agency network Virtuoso has launched a business division, Ultra-High-Net-Worth, which will partner with luxury brands across industries.
With the new division, Virtuoso said it "intends to leverage its well-established reputation in global luxury travel to foster collaborations with world-renowned luxury brands across jewelry, watches, fashion, art, culinary, wine and spirits, luggage, automotive and wellness."
Virtuoso aims to "strengthen its influence in delivering bespoke offerings through its network of elite travel advisors and best-in-class partners in a way that specifically caters to the ultra-affluent."
Shelby Donley
Shelby Donley, a former Virtuoso agency owner, was named general manager of the new division.
Virtuoso said, "Donley brings years of industry experience combined with an innate understanding of ultrahigh-net-worth clientele and perspective on how to cultivate relationships that serve their unique lifestyle."
Brad Bourland, Virtuoso's COO, called the division's creation "a transformative moment for Virtuoso," enabling the consortium to build relationships with luxury brands and offer a new level of service to ultra-affluent travelers.