ITA: Let the funding begin

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CAMBRIDGE, Mass. -- ITA Software ended speculation about whether it will be acquired: The travel technology company and new-entrant GDS landed $62.5 million in financing.

Company officials said the financing is the first such cash infusion since Amadeus threw about $1 million in seed money into the kitty in the 10-year-old companys early days.

Battery Ventures led the round of Series A financing, joined by General Catalyst Partners, PAR Investment Partners, Sequoia and Spectrum Equity.

In funneling the $62.5 million into ITA, the venture capital firms took minority ownership in the company. Employees and other unnamed investors -- none are airlines -- have majority control of the company, ITA said.

The infusion of capital means that ITA Software, which first appeared on industry radar when Orbitz contracted the company to use its flight search technology, will have some staying power as it tries to grow its two business lines.

Its two main platforms are its QPX airline pricing and shopping system, used by Alaska Airlines, Alitalia, Continental, US Airways, Galileo, Kayak and Orbitz, and its fledgling alternative distribution system targeting corporate travel agencies.

Michael Moritz, a partner at Sequoia Capital, said ITA Softwares new technologies will strip cost from the industry, allow travel agents to specialize on offering higher value packages and usher in the era of worldwide self-service.

General Catalyst Partners (NLG, Kayak) and PAR Investment Partners (US Airways-AmericaWest merger) already have travel industry investments. Sequoia has funded Google, Yahoo, Apple and Oracle.

ITA Software was founded in 1996 by MIT expatriates, including Jeremy Wertheimer, CEO, and Carl de Marcken, chief scientist. It plans to compete with the traditional GDSs and emerging distributors.

To contact reporter Dennis Schaal, send e-mail to [email protected].

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