Petra Roach has been named the CEO of the Grenada Tourism Authority.

Roach most recently was global head of markets and interim CEO of the Barbados Tourism Marketing Inc.

Petra Roach, CEO of the Grenada Tourism Authority
Petra Roach, CEO of the Grenada Tourism Authority

In her new position she will lead Grenada through its pandemic recovery process with an emphasis on innovative and competitive marketing campaigns.

"This is a huge win for Grenada, Carriacou and Petite Martinique as we saw the urgent need to have someone with not only the understanding of the Caribbean marketplace but also with the skill set to help lead our destination through recovery and start a new chapter in our tourism product," said Barry Collymore, GTA chairman.

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