The people of Grenada are the focus of a video marketing campaign that highlights the experiences available to visitors in the tri-island destination (Grenada, Carriacou and Petite Martinique).
"Grenada has managed the Covid-19 pandemic very well, and as more of the world reopens to travel, it is going to be critical to tell the story of our people moving forward, to build demand for our safe destination," said Barry Collymore, chairman of the Grenada Tourism Authority.
Grenada's fashion designers, entertainers, musicians, farmers, artists and tour guides are the focus of the campaign.
The first phase of the campaign features recording artist Jevaughn John 'V'ghn and Fe Noel, an international fashion designer of Grenadian descent. Her designs have been worn by Michelle Obama and Beyonce.
"All have a powerful story to tell about how Grenada has shaped their lives," said Clarice Modeste-Curwen, minister of tourism, civil aviation, climate resilience and the environment. "These are the stories, experiences and connections that today's traveler is seeking,"
Other campaign highlights include a presentation of oil down, Grenada's national dish, a hearty one-pot casserole of breadfruit, chicken dumplings, callaloo and other vegetables all stewed in coconut milk, herbs and spices.
The tourism authority plans to release its series of videos in the coming weeks and is encouraging viewers to share their personal Grenada stories using the hashtag #GrenadaRocks.
For information, visit www.puregrenada.com.