Norwegian Cruise Line plans to eliminate plastic water bottles on its ships in a little more than three months. The line will replace them with water packaged in paper cartons.

The cartons will be supplied by Just Goods, a company in Glens Fall, N.Y., founded by actor Will Smith and his son Jaden Smith.

Norwegian said it will substitute paper for plastic in over 6 million bottles used annually. It will begin using the new packaging on the Norwegian Encore debuting in November, with a fleetwide target date of Jan. 1, 2020.

At an event in New York promoting NCL's new packaging of drinking water were (from left to right) NCL chief sales officer Katina Athanasiou, Peter and Robin Scocca of Vista Travel of Colonia, N.J., and NCL CEO Andy Stuart.
At an event in New York promoting NCL's new packaging of drinking water were (from left to right) NCL chief sales officer Katina Athanasiou, Peter and Robin Scocca of Vista Travel of Colonia, N.J., and NCL CEO Andy Stuart. Photo Credit: Arnie Weissmann

Norwegian said it will become the first major global cruise line to eliminate single-use plastic bottles.

Norwegian said the price will remain the same as water packaged in plastic bottles, with a 500 ml carton at $4 and a liter at $5.  Norwegian said that although the cartons are designed to be reusable, it will not have water-filling stations in use on its ships at this time.

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