The Hotel Molokai has executed a rebrand, revamp of its website and a handful of other upgrades as it prepares for even bigger projects to come in 2020.
"We have a new logo that uses purple, the color of royalty here in Hawaii," general manager Michael Drew said. "The previous logo didn't fit into who we are and our location. It almost looked like something that was cookie cutter and could've been for a hotel on the mainland. We wanted people to know we're here in Hawaii, so along with the purple we also have added a hibiscus flower in the logo."
In addition to the new modern, logo and brand image for the hotel originally built in 1962, the website was also brought up to date.
"The website was completely redone," Drew said. "Compared to the previous website, it's much more user-friendly. We've made it so easy to see the options, pick a room category, look at the pictures and book."
It is the only hotel on the island with a population of 7,400 and no stoplights, although there are vacation rentals available for visitors, as well. Molokai, home to Kalaupapa National Historical Park and the world's highest sea cliffs, is popular for quiet relaxation and outdoor activities such as sport fishing, nature hikes, whale watching, hunting and golf.
In January 2018 the hotel introduced an oceanfront deluxe suite with a wrap-around balcony and kitchenette. That addition proved so popular that management decided to upgrade a second room, and renovations concluded in October on a new oceanview room with full kitchen.
"The big thing of note is that we are presently in the early stages of preparing for a major renovation from spring to fall 2020," Drew said. "We'll be updating the common areas, the exterior and lobby, and of course the rooms."
The plans include removing some structures and landscaping to open up the property, creating clear views from the entrance to the ocean. The pool, which sits a few yards from the sand, will also be redone in the next year. Some of the rooms will also be reoriented to create better views of the beach.
"Right now they are situated east-west, and some rooms you can only see the water if you lean off the balcony. We are going to move some things around to create true ocean views."
Drew said Beachtree Properties, operators of the Hotel Molokai, next year will be investing roughly $4 million in the property, which will remain open as the renovations are done in stages.
"We plan to finish in time for the 2020 end-of-year holiday season, and a year from now I think there will be a real wow factor from before to after," Drew said. "It will be a tremendous transformation."