Tovin Lapan
Tovin Lapan

Through the first three quarters of 2019, total revenue from visitors to Hawaii is relatively flat compared with 2018 while visitation is up, and Hawaii hotels reported the highest revenue per available room and average daily rate among major U.S. markets. 

Visitors to the Aloha State have spent $13.35 billion through September, a 0.1% drop from 2018's first nine months, according to the Hawaii Tourism Authority. Visitor spending includes lodging, interisland airfare, shopping, food, car rental and other expenses.

While spending was up among U.S. mainland travelers to the Islands, revenue from visitors from Japan was flat while spending by travelers from Canada fell 3%, and plummeted 14% for all other international markets combined. Average daily spending by Hawaii visitors fell 3% in the first three quarters. 

Meanwhile, the total number of visitor days for the first three quarters was up 3% and visitor arrivals increased 6%, to 7.9 million. Three of the four major islands saw a rise in visitor arrivals through the first nine months of 2019, led by Oahu with a 6% bump, while Kauai saw a 2% drop in visitation. If the current pattern continues, Hawaii should eclipse 10 million annual visitors for the first time, after falling 50,000 short of the mark in 2018. 

Total trans-Pacific air seats into the Hawaiian Islands through three quarters is up 2% due to increased capacity out of the U.S. mainland and Canada, offsetting a 14% drop in air seats from Asian markets other than Oceania and Japan, which also fell 6% and 2%, respectively. 

Notably, arrivals through three quarters from China and New Zealand are down 26% and 21%, respectively. Meanwhile, visitation from Taiwan is up more than 50%, as air seat capacity from Taipei has expanded by 44%.

Through the first nine months of 2019, Hawaii's hotels have reported slight growth in both revenue per available room (RevPAR) and average daily rate (ADR) compared with the same period in 2018.

Statewide, RevPAR rose to $228 with ADR at $281, both roughly 2% jumps, while occupancy held relatively steady at 81%

Total hotel room revenues, $3.37 billion, through three quarters of 2019 were also similar to the same period in 2018.

Through nine months, hotels in the Aloha State have the highest RevPAR and ADR when compared with San Francisco, New York, Boston and Miami/Fort Lauderdale. New York led those markets with the highest occupancy rate at 85%.

Among Hawaii's four major islands, hotels on Maui, Oahu and the Island of Hawaii all saw increases in both RevPAR and ADR, while Kauai hotels reported a 9% drop in RevPAR and 2% fall in ADR. While occupancy remained relatively flat on the other islands, the rate declined 6 percentage points to 74% on the Garden Isle.

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