Last month saw the debut of the Iberostar Cancun's Star Prestige section, a 13-story adults-only tower with 156 rooms, each with ocean views and whirlpools.
The Star Prestige rooms have exclusive amenities, as well, such as a 24-hour concierge and room service. The Star Prestige Beach Club is a private beach area with Bali day beds and beachside concierge service, exclusively for Star Prestige guests.
Additionally, a Star Prestige Lounge offers a flat-screen TV, premium beverages and complimentary hors d'oeuvres.
The Iberostar Cancun Star Prestige offers wine tastings, food pairing experiences, and special socials for its guests.