Wyndham Hotels & Resorts and Palladium Hotel Group have officially forged a strategic partnership to increase Wyndham's all-inclusive footprint around the world. Wyndham, a hotel franchising company with a presence in more than 95 countries, and Palladium Hotel Group, a Spanish hotel company, have added 6,500 rooms to Wyndham's Registry Collection across 15 Palladium-branded resorts.
The alliance expands Wyndham's Registry Collection and allows guests booking these select Palladium properties to use the benefits of Wyndham Rewards. For Palladium, the partnership allows its brands to tap into the distribution capacity that Wyndham has in the United States, bringing knowledge of the brands to the American market.
The TRS Yucatan Hotel is an adults-only resort in Playa del Carmen. Photo Credit: Palladium Hotel Group
"The deal is a strategic alliance between Wyndham Rewards, with 94 million members. Wyndham does not operate hotels. But Palladium has extensive hotel operation experience, with more than 50 years operating hotels," said Jesus Sobrino, CEO of Palladium Hotel Group. "The integrity of the brand and operation of the hotels will remain the same. What we're doing is adding a last name to the branding because it will increase our power in the market for marketing the hotels."
Hotels under the agreement
The Registry Collection is a selection of hotels that have been picked for their elevated experiences, from service and design to location. As part of the agreement, Palladium Hotel Groups' two all-inclusive luxury brands, Grand Palladium Hotels & Resorts and TRS Hotels, will join the Registry Collection.
The first four properties to be rolled out under this new partnership will be in Mexico and will include:
Grand Palladium Colonial Resort & Spa
Grand Palladium White Sand resort & Spa
Grand Palladium Kantenah Resort
TRS Yucatan Hotel
Additional Grand Palladium Hotels & Resorts and TRS properties will be added in August and September, including:
Grand Palladium Costa Mujeres Resort & Spa (Mexico)
Grand Palladium Vallarta Resort & Spa (Mexico)
Grand Palladium Palace Resort Spa & Casino (Dominican Republic)
Grand Palladium Punta Cana Resort & Spa (Dominican Republic)
Grand Palladium Bavaro Suites Resort & Spa (Dominican Republic)
TRS Turquesa Hotel (Dominican Republic)
TRS Cap Cana Hotel (Dominican Republic)
Grand Palladium Jamaica Resort & Spa (Jamaica)
Grand Palladium Lady Hamilton Resort & Spa (Jamaica)
Grand Palladium Imbassai Resort & Spa (Brazil)
Dominican Fiesta Hotel & Casino (Dominican Republic)
Added value and growth
All 15 of the properties will be rolled into Wyndham Rewards loyalty program, whose members can redeem points at hotels, vacation club resorts and vacation rentals around the world.
"Our Wyndham Rewards members have the ability to earn points with these rewards. They can exchange points for free night stays. Plus, by bringing Palladium into the Wyndham system, we give our millions of guests around the world an additional way to find out more about the resorts," said Scott LePage, Americas president at Wyndham Hotels & Resorts.
"This has been part of a strategy that we worked on as we see an increase in leisure travel," LePage said. "These destinations have beautiful resorts and are prime destinations for U.S.-based customers. We will be looking for more resort destinations where we can grow together."
Sobrino added, "We are starting with these hotels, but it makes sense that everywhere where the U.S. market is relevant. The share of Americans in Venice is 35 percent, for example. Maybe it will make sense to have this partnership there. That is the perspective that we have."