From the organizers of GTM West comes a series of articles about Travel Weekly's invitation-only conference: Here, a profile of Geoff Millar, one of the travel professionals who is attending GTM West this spring. For more information about GTM West, including how to apply, click here.
Geoff Millar, co-owner of Ultimate All-Inclusive Travel in Phoenix Arizona, is a member of the new GTM Advisory Board and will be attending GTM West this year as a veteran and a GTM West success story. He attributes his growing team and his 22% increase in business directly to GTM West attendance.
Millar decided to attend GTM West because he was looking at expanding the number of products his agency sold.
"With specialization a large part of our business model, if I wanted to bring on ICs (independent contractors) that specialized in additional products I needed a broader supplier portfolio," Millar said. "After researching all the options, I settled on GTM as the best organized event with the highest level of commitment and quality of the suppliers I was looking for, and also the ability to network with some of the top advisors in the country."
Millar was a selected participant in the first GTM West in 2014. He attributes the growth of his business directly to his attendance.
"As a result of attending GTM I was able to put a plan in place to bring on ICs that specialized in the additional products I wanted our agency to specialize in and show the new ICs we had great relationships with the top suppliers of those specialties. Another benefit was the GTM experience increased our standing in the advisor community which has helped us tremendously within the industry."
GTM West is an appointment-only event that connects the most productive travel advisers in North America with global travel suppliers in powerhouse face-to-face meetings and exclusive boardroom sessions. This boutique-style event supports the best sellers in the business, encouraging them to expand their supplier portfolio and grow their global book of business.
GTM West will be held at the Westin La Paloma Resort and Spa in Tucson, Ariz., May 4 to 6. The application deadline is March 25. Travel advisers who are selected to attend are fully hosted, including airfare, hotel and all meals during the event.
When asked why he believes travel advisers should make the commitment and apply to GTM West, he said, "Being accepted is a huge pat on the back for the accomplishments you have made. You will also be recognized as the best of the best, because of the stringent vetting process used by the GTM staff. I also guarantee you will meet, develop relationships with and add to your list suppliers -- many of which you had never thought of doing business with before deciding to apply for and attend GTM. You will also network with some of the top advisers in the country, providing recognition within the industry.
"The whole experience will change you and your agency for the best and provide the opportunity to expand your business offerings and add to your sales and your bottom line," Millar concluded.
If you want to meet Millar and other top performers, apply for GTM West. For more information on GTM West, please visit www.gtmwest.com.