The inaugural GTM Luxury event kicked off Monday at the JW Marriott Desert Ridge Resort & Spa in Scottsdale, Ariz.
The event, produced by Travel Weeky parent company Northstar Travel Group, builds on the GTM premise, which pairs vetted travel advisors with suppliers for three days of one-on-one meetings, small-group Boardroom presentations and networking events.
But the GTM Luxury show is all about luxury travel. For travel advisor participants to qualify, they must have annual individual sales of at least $1 million in 2024, proven luxury sales with a $1,000 per person, per day spend; at least two years of sales in the luxury sector; existing high-net-worth book of business; and established relationships in the upscale market.
Through the Boardroom sessions and timed, individual appointments, the advisors get access to reps from a roster of premium and luxury travel businesses: Cruise lines, tour operators, destination management companies and specific destination reps.