Station Casinos, the parent company of 20 Southern Nevada gaming properties including Red Rock Resort, Green Valley Ranch and the Palms, is expanding its rewards program to include nongaming activities.
Previously, the 17-year-old Boarding Pass rewards program enabled members to earn points and status credits for playing slots, video poker, keno, poker and bingo or for making sports wagers. Renamed My Rewards, the updated loyalty program launched Nov. 1 and extends earning points for virtually every aspect at the resort. Members can collect points by purchasing meals, drinks, show tickets, spa treatments and hotel rooms or by playing table games such as blackjack and roulette.
My Rewards will also enable members with high status to redeem points for exclusive experiences like VIP suites, private parties, restaurant tastings or all-access concert tickets. All participants can redeem points for cash back, hotel rooms, slot play and dining.