New survey shows encouraging attitudes on travel

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A chart from MMGY's latest consumer-travel sentiment report.
A chart from MMGY's latest consumer-travel sentiment report. Source: MMGY

A new survey of American travelers offers some slight encouragement for the hard-hit travel industry.

MMGY says its latest Travel Intelligence poll, taken at the end of August,  shows respondents' likelihood to take a domestic leisure trip during the next six months is the highest it's been since the survey's inception at the outbreak of the Covid-19 pandemic in mid-March, with 42% reporting they are at least somewhat likely to do so. That's up from 38% a month earlier, and a low of 31% in early April.

Respondents who said they were likely to travel by personal car was also the highest it's been since the pandemic started, with three-quarters indicating they plan to travel by car in the next six months.

The survey was of 1,200 adults of Americans who have taken at least one leisure or business trip in the last 12 months.

It also showed an increasingly bullish attitude towards corporate travel. Those who said they are likely to take a domestic business trip in the next six months increased, from 31% at the end of July to 35% at the end of August.

At the same time, the percentage of business travelers who said they weren't at all likely to take a business trip in the next six months declined significantly, from 35% to 25%.

Respondents who indicated a likelihood to take an international trip in the next six months increased slightly, to 17% for leisure travelers and 18% for business travelers. That reverses a two-month downward trend that followed a high of 24% of leisure and 20% of business travelers who indicated in June a likelihood of traveling internationally.

Those who said they were likely  to take a cruise or group travel in the coming months remained low, with 16% indicating a willingness to take a group our and 14% saying they were likely to take a river or ocean cruise.

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