Another cruise line is seeking broader exposure and new
customers by sponsoring a public television series.
American Cruise Lines will be a national sponsor this season
of "Antiques Roadshow," a PBS fixture that draws 8.5 million viewers
a week.
The river and coastal cruise line said its sponsorship began
with the Feb. 6 show. Timothy Beebe, vice president of American Cruise Lines,
said the show’s audience and the cruise line’s customers have a common bond.
“They share a passion for American history and culture, which ultimately makes
this sponsorship a perfect fit,” he said.
The show features antiques owners from across the country
bringing in items to be appraised by experts. It has been on the air for 21
years.
Viking Cruises’ 2011 sponsorship of PBS’ Masterpiece and its
hit "Downton Abbey" is considered one of the most successful cruise
line sponsorships. This year Viking is a co-sponsor, along with Farmers
Insurance, of the PBS shows "Sherlock" and "Victoria."