Uniworld has opened the reservation books for its millennial-focused river cruises (branded U by Uniworld), and guests will pay $250 per day.

The starting price is $1,699 for a one-week sailing on the River Ambassador, which is being remodeled and renamed The A. It will sail the Danube, Main and Rhine rivers.

The starting price for itineraries on the River Baroness, which is being remodeled and renamed The B, is $1,999 for an eight-day cruise on France's Seine River.

For comparison, the lowest starting price for a Uniworld cruise is $2,649 per person for an eight-day Rhine itinerary ($330 per day) in November 2017.

U by Uniworld cruises are less expensive because fewer meals and fewer shore excursions are included. The price includes two meals each day (mostly breakfasts and dinners) and one or two excursions each day, said Uniworld CEO Ellen Bettridge. There will be optional excursions offered each day for an additional charge.

Also, each U by Uniworld sailing will include a wine tasting (on the Seine cruise) or a mixology class (on the Danube cruise), as well as a welcome party and a party hosted by a local celebrity DJ.

U by Uniworld has not yet revealed the precise look of The A and The B, though the company has teased the possibility of an all-black exterior. Inside the ships, there will be a main lounge as well as a rooftop lounge, gym, coffee bar, a couple of cocktail bars and two eateries -- a main restaurant and a rooftop venue. There will be three categories of staterooms ranging from "I just need a comfortable place to sleep and stash my stuff" to "I'm going all out in a suite," according to the U by Uniworld website

Previously, Uniworld had said the product was geared toward the 18-40 demographic. The website now says the target audience are travelers ages 21 to 45. 

Comments

From Our Partners


From Our Partners

How You Can Sell Alaska This Summer - Webinar 1
How You Can Sell Alaska This Summer - Webinar 1
Register Now
We Love Travel Advisors 2022 Guide
We Love Travel Advisors 2022 Guide
Read More
Explorers Wanted: Who is the ideal client for Polar travel?
Explorers Wanted: Who is the ideal client for Polar travel?
Register Now

JDS Travel News JDS Viewpoints JDS Africa/MI