The ASTA River Cruise Expo will head back to Vienna next year.
The annual conference will be held March 10 to 14, 2027. ASTA leadership announced the 2027 event at the sold-out expo in Amsterdam and opened registration.
The 2027 expo is slated to be the biggest to date, with at least 13 brands planning to attend to show off 17 river ships. Century Cruises, which will debut its first European river ship on the Danube in September, will attend the expo for the first time.
This year, 1,600 attendees came to Amsterdam to learn more about the river cruise industry; the event featured 14 brands and 16 ships.
Europe represents 90% of worldwide river demand, while 60% of passengers and 80% of revenue comes from North America, meaning travel advisors have a significant opportunity to sell the product, ASTA CEO Zane Kerby said.
Of the attendees, 70% had not attended an expo before; 600 advisors in Amsterdam were new to selling river cruises.
Correction: A previous version of this report gave the incorrect city for the 2027 expo: It will be in Vienna.