New York and Buenos Aires have forged a two-year partnership
designed to boost tourism between the two cities.
Under the agreement, New York City campaign ads will be
featured on signs and municipal advertising boards and in underground metro
stops throughout Buenos Aires from May through June, while Buenos Aires ads
will appear on select bus stop shelters and LinkNYC advertising screens across
New York for one month, starting in late July.
The two cities will exchange best practices in tourism
marketing.
Currently, there are approximately 21 nonstop flights per
week between New York-area airports and Buenos Aires.