Aha!, the new leisure airline established by ExpressJet, has begun service from Reno, Nev.
The carrier's inaugural flight transported passengers from Reno to Pasco, Wash., on Sunday, touching down at 3:43 p.m. local time, according to Flight Aware.
Aha! commences service Monday between Reno and Bakersfield, Calif., and has six other route launches out of Reno scheduled by Nov. 10.
The airline is using 50-seat Embraer ERJ-145 aircraft.
ExpressJet says that Aha! will soon partner with resorts, casinos and attractions to bundle value-priced vacation packages.