Hawaiian Airlines
will begin auctioning unfilled first-class seats.
Bid Up, as the
program is called, is available to all ticketed passengers on flights the
airline operates between Hawaii and North America. For each flight with extra first-class seats, coach customers will receive an email
approximately 10 days ahead of departure inviting them to bid on the upgrade.
Winning bidders will be notified 48 hours ahead of the flight.
“We understand
travelers have different options when planning trips to Hawaii, which is why
we’re committed to providing each guest with unique offerings and exceptional
benefits,” Miranda Scott, managing director of travel products for Hawaiian,
said of the new program.