Israel's Dan Hotels will open its first dedicated spa resort in 2021, to be called the Modani.
The property will be built on 14.3 acres overlooking the Mediterranean Sea, north of Netanya on Israel's central coast. The 169-room Modani will have 130 standard rooms and 39 suites, some with private gardens, pools or terraces.
Dan, which currently has 18 hotels, said the new property would be unique in Israel, with its health and wellness focus centered on various disciplines. Its spa will have 17 treatment rooms, a Turkish bath and hydrotherapy.
Ronen Nissenbaum, CEO of Dan Hotels, said demand for this type of property is growing and "predicted to grow even more over the coming years."
"We are experiencing an increase in the five-star offerings in Israel as an overall part of the record levels of tourist entries continues to reach new heights," he said. "The American market has been growing substantially as more flights are added from the US, but also from South America and the Far East."
Nissenbaum added that for Dan, it is part of a strategy to create aspirational destinations for its loyalty program members.
Israel is in the midst of a tourism boom, with a record 4.1 million visitors in 2018. Hotel companies have taken note: last year alone, 3,829 hotel rooms opened, a year-over-year increase of 49%.
Nissenbaum said he is not concerned about oversupply. "In fact, there are not yet enough hotel rooms to meet the demand," he said.
A rendering of a room at the 169-room Modani.
Dan's growth ambitions, however, extend beyond Israel.
"Looking forward, we'd like to add one to two more properties in Israel, one to two in the U.S. and Europe, and move further into India as well," Nissenbaum said.