Jumeirah Group on Tuesday introduced Zabeel House, an urban casual
brand for curious travelers interested in exploring the city where they're visiting.
Jumeirah says it will focus on hotel locations in "interesting
and exciting neighborhoods," from where guests can conveniently experience
the area.
Jumeirah describes Zabeel House as an upscale brand in a
casual environment and "high on design but low on complexity." The brand
will pursue business and leisure travelers.
"The core design ethos is centered on the uniqueness of
each individual neighborhood," Jumeirah said. "Each hotel will offer
an element of bespoke design, unique features and architectural details. As
such, the design model challenges standardization but with common features to
anchor the brand and deliver efficiency of scale."
Five management agreements have been signed in the United
Arab Emirates, Saudi Arabia and the U.K., Jumeirah said.