Marriott acquiring Elegant Hotels of Barbados

A guestroom at the Waves Hotel & Spa.
A guestroom at the Waves Hotel & Spa.

Marriott International is making further inroads into tropical all-inclusive resorts, agreeing to acquire Elegant Hotels Group, owner and operator of seven Barbados properties.

The deal values Elegant Hotels at $199 million, including debt. Following the deal's completion, Marriott plans to renovate the Elegant hotels and operate all of them as all-inclusive resorts under a Marriott brand.

Elegant's resorts are Colony Club, Tamarind, The House, Crystal Cove, Turtle Beach, Waves Hotel & Spa and Treasure Beach. Six of the seven properties are located on Barbados' west coast, with the majority of them operated as all-inclusives. The group's portfolio also includes an Italian restaurant called Daphne's. 

"The addition of the Elegant portfolio will help us further jumpstart our expansion in the all-inclusive space, while providing more choices on the breathtaking island of Barbados for our 133 million Marriott Bonvoy members," said Marriott CEO Arne Sorenson in a statement.

Marriott said it would start significantly growing its all-inclusive presence in August, unveiling plans to manage five new all-inclusives in the Dominican Republic and Mexico. Those resorts, which will be flagged under the Autograph Collection, Ritz-Carlton, Westin and Marriott brands, are expected to open between 2022 and 2025.


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