Playa Hotels launches agent booking portal

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The Hyatt Ziva Cancun, a resort in the Playa Hotels portfolio.
The Hyatt Ziva Cancun, a resort in the Playa Hotels portfolio.

PUNTA CANA, Dominican Republic -- Playa Hotels and Resorts has rolled out an agent booking portal at PlayaResorts.com. 

Playa announced the portal's debut on Saturday during the Spotlight Awards event for top producers here at the Sanctuary Cap Cana.

Agents who book via the portal will receive commission within seven days. Agents will have access to Hyatt and Hilton rates for loyalty program members and earn full commission on those bookings. 

Playa manages properties under the Hyatt Ziva and Hyatt Zilara brands, with locations in Mexico, Jamaica and, soon, the Dominican Republic. Last November, the Royal Playa del Carmen in Mexico and Dreams La Romana in the Dominican Republic were rebranded as Hilton resorts under an expanded partnership between Hilton and Playa. 

Agents' clients will earn full points on bookings at Playa's Hyatt properties. Within the next month, Hilton loyalty program members will also earn full points on bookings, according to Playa. The booking engine will feature a calendar displaying pricing, availability and restrictions in real time.

The new portal is "a booking engine built for travel agents, by travel agents," Kevin Froemming, Playa executive vice president and chief marketing officer, told the 100 agents from the U.S. and Canada during an informational session. "We've got a lot of tools that are ready today, and within the next 30 days there are going to be more exciting things on there."

The portal does not include an air-booking component. Froemming said in an interview following the presentation that Playa would continue to rely on its tour operator partners for air-inclusive packages. Playa's tour operator partners include Delta Vacations, Flight Centre Travel Group, Classic Vacations, Pleasant Holidays, Vacation Express, American Airlines Vacations, JetBlue Vacations, Island Destinations and Sun Country Vacations.

During the four-day Spotlight Awards, agents visited the construction site of Hyatt Ziva and Zilara Cap Cana. The 750-room complex, comprising adults-only and family wings, is scheduled to open in November.

Also set to debut in November will be renovations to the former Dreams La Romana, now known as the Hilton La Romana. Renovations in the adults-only section are scheduled to take place from Jan. 20 to the end of May; work on the family section will begin thereafter. Via artist's renderings, agents received a sneak peek of the renovations during a visit to the property, which is about a 45-minute drive from Cap Cana.

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