Spain is in the midst of a tourism boom, and travel wholesaler Tourico Holidays is moving swiftly to take advantage of it.
A record 68 million international travelers visited the country in 2015, and this year through July every month has beaten the previous year's stats.
Fourteen million foreign visitors poured into the country in July alone, a 6.6% increase year over year.
"Spain is literally fully booked, and it's been fully booked for months," said Barcelona-based Nadia Younes, Tourico's regional sales director for Spain, Portugal, France, Belgium, the Netherlands and Luxembourg.
What's more, Spain is also growing in strength as a source market. Last week, Tourico reported a 34% jump in hotel reservations by Spaniards through August. Much of that growth was driven by travel to North America, where hotel bookings by Spanish travelers through Tourico shot up 73% year over year so far this year.
Bookings are also on the rise in the Asia-Pacific region (34%) and Latin America (25%).
In response to this boom, Tourico recently announced a partnership with Globalia, a travel group that includes one of the largest travel agencies in Spain.
"Adding a name like this to our portfolio is taking us to a different level," Younes said. "The simple fact of saying that Globalia is one of our clients opens plenty of doors, not only in Spain but all across Europe."
After a long financial crisis in which unemployment in Spain topped 25%, Younes said the country is starting to rebound.
"Spain as a source market has taken longer in recovering from the financial crisis that [the country] went through," she said, adding that she can see the growth in Tourico's daily reservations. "I think the big results are yet to come."
In light of the leaps in inbound demand, Tourico has also established an expanded team in Spain with 20 employees on the ground in Barcelona looking after the destination.
"The political situation is something very important to highlight," Younes said. With the migrant crisis and terrorist attacks dampening interest in other places, and Zika driving visitors away from some beach locales, Spain has emerged as a bright spot in European travel news.
"All of the business that was initially going to Turkey, Tunisia [or] the islands is coming to Spain," she said.
With its expanded staff and the Globalia partnership, Tourico is clearly feeling bullish about Spanish travel's continuing strength, and Younes agreed.
"Spain has always been popular," she said. And while stability in Turkey or an end to terrorist attacks in Central Europe could slow Spain's rocketing tourism statistics, Younes sees the general market trends continuing.
"This is here to stay for years," she said. "It's not something that in 2017 is going to change. Spain as a destination for the upcoming years is very strong."