ASTA on Thursday announced a new initiative to expand its activities in Latin America to both bring on additional members in the region and to connect its U.S. members with business opportunities there.

Initially, the Society will focus on creating partnerships in Peru and Costa Rica, beginning this quarter. Subject to Covid-19 travel restrictions, ASTA said, U.S. citizens are expected to be able to travel freely again in both countries this November.

ASTA has named Roberto Morales associate vice president for Latin America. He will head up the initiative using his experience working in a variety of government roles, corporate travel, at chambers of tourism and as a tour operator. His team consists of Costa Rica-based Jose Corrales, assistant to the associate vice president for Latin America, and Javier Rosas, regional director for Peru. Corrales and Rosas’ combined experience in Latin America includes work in TMCs, DMCs, travel marketing and meetings, incentives, conferencing and exhibitions.

ASTA plans to host webinars, fam trips and other events in Latin America. In the near future, it will add Brazil and Mexico as areas of focus.

“In the wake of Covid-19, our entire industry has had to pivot,” Zane Kerby, CEO of ASTA, said in a statement. “At the same time, building trustworthy business partnerships remains integral to our travel advisor members. We’re thrilled to announce ASTA’s expansion into Latin America and look forward to increased activities and deepened ties with travel advisors and suppliers in this important and growing region.”


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