Avoya Travel, No. 30 on Travel Weekly's 2020 Power List, is looking to tap into pent-up demand among North Americans with its new "Vacations to Take Now" marketing campaign.
The campaign highlights destinations leisure travelers can currently visit, such as Mexico, Hawaii and Florida. Its emphasis is on spring and summer travel.
In addition to the new campaign, Avoya said it will continue to market to historically top-selling destinations like Europe and Alaska with cruise partners.
Avoya has made more than 25 new branding assets available to its advisors in the first phase of the campaign, ranging from videos to email templates, images and more. Future phases will apply data to the campaign to further target marketing efforts as well as a deal component highlighting the value consumers can find through working with Avoya.