Cruise Planners (No. 22 on Travel Weekly's Power List) has created a canine mascot, Maxx.
Cruise Planners CEO Michelle Fee with Maxx. Photo Credit: Cruise Planners
Maxx the D.O.G. (Director of Globetrotting) is a Boston terrier with a British accent sporting green-rimmed glasses and a green bowtie. The inspiration behind his name is Cruise Planners' customer relationship management tool, CP Maxx.
"We created Maxx to not only showcase the capabilities of our CP Maxx CRM tool but to also connect with our advisors and their clients on a more personal level," Cruise Planners founder and CEO Michelle Fee said. "Maxx's journey is just beginning, and we can't wait to see where he takes us next."
For now, Maxx can be found primarily on social media, where he will share travel adventures and entertain advisors and their clients.
Plush versions of Maxx are available for sale via Cruise Planners agencies. $5 from every sale will go to Cruise Planners' nonprofit, CPCares.