Travel agency consortium Ensemble and the Jamaica Tourist Board have entered a strategic partnership designed to highlight Jamaica's luxury products.
The partnership and Jamaica's new "Come Back to Luxurious" campaign were announced last week.
The partnership includes training and marketing materials focused on luxury products, available to Ensemble's advisors in the U.S. and Canada. There will also be fam trip opportunities.
The Jamaica Tourist Board has rounded up a number of on-island suppliers who will be involved, including Round Hill, Half Moon, Island Routes and Club MoBay/Club Kingston VIP Attractions.
"Together with our on-island partners, the JTB is ready to leverage Ensemble's powerful network of travel agencies and advisors in order to drive the next era of luxury travel in Jamaica," said Edmund Bartlett, Jamaica's Minister of Tourism.