Kensington has taken its luxury offerings up a notch with the launch of Kensington Ultraluxe, a new division that creates trips across land, sea and air for travelers “seeking white-glove service and unparalleled access to global destinations and experiences by combining its four ultraluxe offerings of land tours, villas, yachts and expeditions into one.”
Kensington Ultraluxe will launch with 28 signature itineraries that can be fully customized, spanning across Indonesia, India, Egypt, Iceland, New Zealand, the Seychelles and beyond. The new division will offer a portfolio of private villas, five-star hotels and ultra-exclusive suites; private, expert-led experiences that are otherwise inaccessible; "after-hours" access to world landmarks; and private yacht and air travel.
Edita Sgovio, vice president of yachts & ultraluxe travel at Kensington tells World of Luxury that the company realizes that there is no shortage of luxury travel products in the market today, but much of what’s offered focuses on a single category, whether that is villas, yachts or private aviation.
“What we wanted to create was something more immersive and completely customized, bringing together multiple elements into one seamless journey,” said Sgovio.
“Ultraluxe allows us to combine private jets, yacht charters, villas, insider access and soft adventure into a single, thoughtfully designed experience,” she noted, adding that it’s not so much about offering individual luxury components, but about orchestrating them in a way that feels effortless for the traveler and deeply personal to their interests.
All the Ultraluxe offerings will be for individual travel, designed from the ground up. They could be for couples, families or private groups traveling together, said Sgovio. “We do not operate any group departures or scheduled itineraries.”
She said that Ultraluxe clients tend to be highly experienced travelers who have already explored the world’s top destinations. Now they want experiences that feel deeply immersive and genuinely unique.
Rather than categorizing them by demographics, Kensington sees these clients as having a specific mindset.
“These travelers value access, authenticity and personalization,” said Sgovio. “They want experiences that cannot easily be replicated and that feel thoughtfully curated around their passions, whether that is culture, cuisine, adventure, nature or history.”
Luxury travel advisors will hear about the new Ultraluxe portfolio through dedicated advisor communications, webinars and meetings with key agency partners.
“Our goal is to ensure advisors understand both the breadth of the experiences available and the level of customization we can provide so they feel confident bringing these journeys to their most discerning clients,” said Sgovio. “Many of our strongest relationships are with advisors who specialize in high-net-worth and ultra-high-net-worth clients," she added.