The Martinique Tourism Authority named Benedicte di Geronimo as the tourism commissioner of the island.
Di Geronimo, a former bank senior executive and graduate of the Sorbonne in Paris, is already working to reduce the impact of the pandemic on Martinique's tourism economy.
Photo Credit: Benedicte di Geronimo
"My priority is to have Martinique strive more than ever for excellence," she said. "With the support of our private sector we will put our hospitality, our culture, our heritage and our people in the forefront of our positioning."
Di Geronimo also thanked travel advisors "for your love and support. The whole island is looking forward to welcoming your clients with open arms."
The commissioner plans to pursue strategies to boost air and cruise schedules and increase arrival numbers.
Her appointment coincides with the reopening of shops, restaurants, gyms and cultural sites that had been in lockdown for several weeks due to an August spike in Covid cases. Access to beaches now is allowed as well.
The daytime curfew has been lifted; the nighttime curfew remains i effect from 7 p.m. to 5 a.m.
Related: Entry protocols for U.S. travelers throughout the Caribbean
Fully vaccinated travelers no longer have to get tested before leaving the U.S.; unvaccinated visitors must get a PCR negative test result 72 hours prior to arrival and must have a compelling reason to enter Martinique, such as health of a family member on the island or a professional meeting that cannot be postponed. They must quarantine for seven days after arrival.
Correction: An earlier version of this report incorrectly spelled the name of the new tourism commissioner. She is Benedicte di Geronimo.