Atlas Ocean Voyages said it is rebranding several staterooms as junior suites and introducing new amenities to distinguish and elevate their value.
The staterooms transitioning into junior suites are the former Horizon, Horizon Deluxe and Veranda Deluxe accommodations. Each will now have "junior" in its name and together they will be branded as the Concierge Collection.
In addition to welcome canapes and laundry service, guests in Concierge Collection rooms can access 10% savings on spa services, premium WiFi and the onboard boutique; priority access to the behind-the-scenes galley tour; and enhanced in-suite amenities.
Guests in higher-tier staterooms will also access the Concierge Collection amenities.
The cruise line decided to rebrand the suites and add new amenities to enhance the distinction between the midsize Concierge Collection staterooms and those with the smallest interiors: the veranda stateroom and adventure oceanview, said Jason O'Keefe, Atlas' senior director of guest experience and corporate communications.
Adding amenities with the junior suites clarifies that they are a more premium option, O'Keefe said.