Southwest pursues biz travelers with new Q4 routes

Southwest pursues biz travelers with new Q4 routes

Southwest Airlines is making a play to gain corporate travel market share with added service from Phoenix, Denver, Las Vegas and Nashville.

New service will include nonstop flights six days per week between Nashville and Orange County/Santa Ana, Calif., as well as between Ontario, Calif., and Houston Hobby in early November. 

On Dec. 17, Southwest will add daily service between Phoenix and Memphis, and between Denver and Wichita, Kansas; Little Rock, Ark.; and Birmingham, Ala. On the same date, Southwest will add three daily roundtrips between Atlanta and Oklahoma City; Omaha, Neb.; and Louisville, Ky. Southwest had discontinued Atlanta-Louisville service in 2014.

“We anticipate business travelers will hit the road with a heightened focus on costs, so we’re pairing unmatched schedules with our value and hospitality to welcome them back, whenever they’re ready to travel,” Southwest chief commercial officer Andrew Watterson said in a statement. “Never before has Southwest been more primed to emerge as the preferred choice of corporate travel as the business climate across America begins its recovery.”

The carrier expects its new availability in GDSs to aid its corporate business growth. Southwest began taking bookings through Travelport’s Apollo and Worldspan GDSs earlier this month and expects its content will be live in Amadeus and Travelport’s Galileo GDSs later this year.

Source: Business Travel News


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